LinkedIn Connector Overview

LinkedIn Connector Overview

Pardot has two LinkedIn connectors Body enables you to quickly jump on the LinkedIn latest results for a prospect or their company, another lets you deploy social posts to LinkedIn from Pardot.

LinkedIn Login

Profile Lookup Connector
The LinkedIn profile lookup connector enables you to view LinkedIn profiles on your prospects, depending on their first name, surname, and company (if provided). This connector ought to be automatically enabled in newer accounts. If you do not check this out Social Media connector under Admin > Connectors, abide by these steps to allow it:
Navigate to Admin > Connectors.
Click +Create new connector.
Select LinkedIn underneath the Social Media section.
Click Create connector to activate the LinkedIn connector.
Now you can go through the LinkedIn icon on a prospect’s profile to file for a fresh window with their LinkedIn information.

Allowing the connector will activate the LinkedIn feature across your entire user accounts. You don’t need to enter your LinkedIn credentials to create a connector, but you might be prompted to sign-in when you arrive at the LinkedIn site.
LinkedIn Social Posting Connector
Social posting connectors let you post messages to social networking sites, including LinkedIn. See our full Social posting connectors article more resources for each.

The LinkedIn Social posting connector posts individual accounts and company pages. You could have as numerous LinkedIn Social posting connectors with your account as you desire.
The procedure for setting up company pages and individual accounts is similar. By using Social Posting, you’ll be able to opt to post as an individual user or the company.
You have to start a LinkedIn company page using the page owner’s credentials. Your LinkedIn user must be an authorized admin of the LinkedIn company page so that you can use Pardot to post for your company page.
The LinkedIn Social Posting connector supports individual and company pages. This doesn’t happen support LinkedIn Groups.
As a result of LinkedIn security requirements, the Social Posting connector should be reverified periodically to re-grant API access permissions. You’ll purchase an in-app notification if it is time to reverify.
Follow these instructions to set one up:
Navigate to Admin > Connectors.
Click +Create new connector.
Select LinkedIn under the Social Posting Connectors section.
Click Create connector to set up the LinkedIn connector.
After the connector is done, click Verify Now; you may be taken up a login page.
Log in on your LinkedIn account, and then click Allow Access.

LinkedIn Login


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